Catapult Sports
Catapult One
During my time at Catapult Sports, I led the development of Catapult One, a web-based platform that transformed how coaches and athletes accessed and analyzed performance data. Built from the ground up with our remote engineering team in Ireland, the platform enabled users to seamlessly upload wearable data from games, practices, and individual sessions.
I partnered closely with UX, Sales, and Marketing to shape the product vision and validate our direction. Our UX designer and I conducted usability testing with existing customers, gathering critical insights that guided our design decisions and feature prioritization.
To deliver a cohesive experience, I oversaw the transition to Catapult Sports’ brand identity by leveraging our internal component library, ensuring the interface felt familiar and intuitive. I also helped drive adoption by creating clear onboarding resources and communicating the product’s benefits through targeted campaigns.
This collaborative, user-centered approach resulted in a product that gave teams actionable performance insights, ultimately helping coaches make faster and more informed decisions.
Catapult One Development
We built Catapult One as a complete reimagining of the former PlayerTek platform — transforming it into a modern, web-based performance analytics product with a cleaner interface, simpler navigation, and full Catapult branding. Working closely with our remote engineering team in Ireland, I helped drive the product from 0-to-1 while our UX designers shaped new user flows through design review sessions and feedback gathered from user interviews, Zoom sessions, and in-person conversations at industry conferences.
Through user research, I identified that coaches and athletes needed faster access to meaningful insights. I redesigned the experience so key performance metrics appeared immediately on login, which led to a 35% increase in daily active users (DAU) within three months and a 25% lift in session depth as users explored additional features.
I also introduced player profiles, consolidating session summaries, activity charts, heat maps, volume and intensity metrics, and five-minute breakdowns. This became a core MVP feature that drove a 28% increase in weekly active users (WAU) and a 15% boost in monthly retention, giving teams a centralized way to track player progress over time.
Catapult One was also used at high school football combines, where athletes wore Catapult devices to track sprint speeds and other performance metrics in real time. We built a live leaderboard experience that displayed these results on-site, creating a competitive environment that drove engagement and helped generate new interest in the product among coaches and athletes.
User insights continued to shape our roadmap. For example, during a research trip to Orlando, I met with several high school football coaches who emphasized the value of acceleration and deceleration metrics over top speed. Because these metrics already existed in our API, I proposed incorporating them into the UI, which contributed to a 20% increase in engagement from coaching accounts in the following quarter.